How to build a brand on Instagram?
Instagram has become one of the most widely used social media platforms, not just for sharing pictures, but also in the field of digital marketing. A number of brands stay connected to their followers through it. From posting updates, to engaging with users through live sessions, you can do it all. However worry not if you are new to this platform and are having a difficult time adjusting to it. We are here to guide through some key steps you should keep in mind, to gain followers and build up your brand identity on social media.
Why use Instagram?
Instagram is a great e-commerce tool if you want to lure customers through visual design and creativity. The existence of Instagram in the world of social media is based on aesthetically pleasing imagery. You can easily spread consumer awareness about your products by uploading photos, at the same time connecting with your followers
and boosting you ROI
- While on Facebook only 32% of users engage with brands regularly, the percentage is more than double (68%) on Instagram.
- Instagram has experienced a whopping 115% organic marketing reach while on Facebook the numbers dropped by 63%
How does it benefit you?
Still wondering why do you need to create an apparently visually appealing instagram account? Look at what you could gain through it:
- A meticulously designed Instagram feed that is in line with your brand voice and guidelines helps build trust and will give you more followers.
- Your instagram account could be the source through which people start recognizing you; thus it helps build brand recognition.
- Instagram also plays a vital role in generating traffic for your company’s website by directing them to it through the infamous ‘link in bio’ feature.
Follow these steps before starting
Before you start posting posts on Instagram, you need to get more strategic. Remember, a post curated with keeping the following factors in mind will boost your viewers reach on Instagram;
- Determine your goals: Before you start an Instagram account, think about what you aim to achieve with it. Depending on your objectives, you will be able to curate content. Of course, no one likes a messed up instagram feed.
- Who is your target: Consider what kind of people do you want to target. What is the age group, or interests of your target audience.
- Find your niche: First, take a look at what you are trying to sell. Now, focus on your competitors. See what using tactics they are using and employ them to generate your own content plan.
- Always plan your content: Make a schedule for what posts you want to share and when. Being consistent and using the right hashtags should never fail to deliver you your desired results.
- Assess your efforts: Always track what output you get from the work you are putting in. Keep close tabs on the followers count, likes, comments, traffic and sales increase/decrease.
Be consistent
Being consistent is always the key to gaining success in digital media marketing. However don’t spam your followers feed with multiple posts in a day. Be regular and engaging at the same time. You can use various social media management tools that help you with scheduling your posts. However, you need to beware of some apps that steal your data or might harm your reputation.
Keeping it engaging
With being consistent, always comes the advice of being engaging. Make sure that whatever you post is valuable and eye-catching at the same-time. This way you will be on top of the mind of your followers. Also, engage with them through their likes and comments. Asking questions, putting up a poll, maybe other ways of engaging with your content.
Here are some of the the things that could work to make your content engaging:
- Use high definition images that are bright and match with your brand
- Tag the location of your business or wherever the picture was taken
- Use clear and enticing captions that will make people stop in their tracks.
- Use stuff that will get them to click on your link or share your post
- Hashtags are crucial to target specific audience
- Encourage comments
Find your focus/theme and style
Find a theme that fits with what your brand represents or what signature colors your brand has. This will let anybody who visits your profile know what this account is actually about. Create a style pattern that you want people to start recognizing you with. You should usually start with one type of posts and slowly mix and match with the others.
Live Stream and Videos
Live streams help build trust between you and your followers. The way it allows them to see you live, connect with you with your actual voice and for you to propagate your message personally, is something that could be very beneficial for your business. It helps you attract potential customers and also creates a sense of urgency that they might miss your talk, since instagram doesn’t save the live stream.
You can also make use of Instagram videos, IGTV and Reels feature to engage in some entertaining yet informing content about your brand. They have numerous options to choose from based on what kind of video you want to create.
Running ads
Just like Facebook, you can run ads on Instagram as well. Moreover you can connect both these accounts to target the same king of audience. You can choose from Brand awareness, reach, traffic or engagement campaign based on the type of ad you are running. Start with a low budget if it is a test ad and see how it performs. Don’t gamble away your money, since you never know how much your ad campaign will pay off.
Consider running a contest
Running contests or introducing giveaways in your feed from time to time is also a nice trick to gain more followers. Make sure to include rules that help in promoting your post. Although this might usually attract people in want of freebies, it is a great way of generating brand awareness.
Be active
Instagram’s algorithm makes it extremely community-based. So focus on building relationships with accounts with the same interests and products as you. Be active and be a part of the niche where you belong. Follow them, like their pictures, comment on their posts to invite them to check out your profile.
Hashtags are important
Instagram provides you with a maximum 30 hashtags to attach with your post. Make the best use of them. This will help give exposure to your account when people search for that particular hashtag. It also helps invite niche audience and users to check out your posts.
Branded Hashtags
If you want to up your hashtag game, create your own hashtag. A hashtag that solely represents your brand name. It helps build instant engagement with your audience. People usually engage with other accounts by using their hashtags on Instagram to get featured on their page. This way, you can easily attract more followers and let people know about your brand.
Feature other account
Search for Instagram accounts that are similar to what you are trying to sell to your audience. Now contact them and ask them for a permission to post their content on your account (to feature them on your page). Ask them to send you the original photo that will be of a higher quality. You can also look for people who have used your hashtag and feature them. This will increase engagement and help you build a community. You can even send them a direct message to notice you.
Partner with other accounts
One of the easiest ways yet a bit pricey to increase brand awareness is to partner with a similar niche community as yours. Since the two of you will be having the same interests, you can propose a deal where you promote each other’s posts. For this, you put up a post on your Instagram page and tag the other account, asking your followers to check them out. On the other hand, they too will recommend to do the same. This method is called SFS or S4S (meaning shoutout for shoutout).
Another way of partnering with other social media accounts on Instagram to generate brand awareness is through influencers. Since this requires money, make sure you have a good budget for this one. In influencer marketing, you employ one of these micro-influencers to promote your products. They have thousands of followers and work best to provide a strong community exposure for your brand. At the same time, it is recommended that you start small and see how it works out for your engagement rates.
Conclusion
Instagram is inarguably the best in defining what your company is all about on social media. Yu could never have a better presence among your followers other than this platform to keep them updated about what’s new. From posting about the newest product to sharing about events, you can easily build ties with your followers. However, what you do and how you do it, lies in your hand. You need to be a brilliant strategist and really good at fitting in with the social media vibe. Past that, all it takes is some patience and commitment. With time, you will also be popular. Just make sure that you follow the tricks given above!
Instagram has become one of the most widely used social media platforms, not just for sharing pictures, but also in the field of digital marketing. A number of brands stay connected to their followers through it. From posting updates, to engaging with users through live sessions, you can do it all. However worry not if you are new to this platform and are having a difficult time adjusting to it. We are here to guide through some key steps you should keep in mind, to gain followers and build up your brand identity on social media.
Why use Instagram?
Instagram is a great e-commerce tool if you want to lure customers through visual design and creativity. The existence of Instagram in the world of social media is based on aesthetically pleasing imagery. You can easily spread consumer awareness about your products by uploading photos, at the same time connecting with your followers and boosting you ROI
● While on Facebook only 32% of users engage with brands regularly, the percentage is more than double (68%) on Instagram.
● Instagram has experienced a whopping 115% organic marketing reach while on Facebook the numbers dropped by 63%
How does it benefit you?
Still wondering why do you need to create an apparently visually appealing instagram account? Look at what you could gain through it:
● A meticulously designed Instagram feed that is in line with your brand voice and guidelines helps build trust and will give you more followers.
● Your instagram account could be the source through which people start recognizing you; thus it helps build brand recognition.
● Instagram also plays a vital role in generating traffic for your company’s website by directing them to it through the infamous ‘link in bio’ feature.
Follow these steps before starting
Before you start posting posts on Instagram, you need to get more strategic. Remember, a post curated with keeping the following factors in mind will boost your viewers reach on Instagram;
● Determine your goals: Before you start an Instagram account, think about what you aim to achieve with it. Depending on your objectives, you will be able to curate content. Of course, no one likes a messed up instagram feed.
● Who is your target: Consider what kind of people do you want to target. What is the age group, or interests of your target audience.
● Find your niche: First, take a look at what you are trying to sell. Now, focus on your competitors. See what using tactics they are using and employ them to generate your own content plan.
● Always plan your content: Make a schedule for what posts you want to share and when. Being consistent and using the right hashtags should never fail to deliver you your desired results.
● Assess your efforts: Always track what output you get from the work you are putting in. Keep close tabs on the followers count, likes, comments, traffic and sales increase/decrease.
Be consistent
Being consistent is always the key to gaining success in digital media marketing. However don’t spam your followers feed with multiple posts in a day. Be regular and engaging at the same time. You can use various social media management tools that help you with scheduling your posts. However, you need to beware of some apps that steal your data or might harm your reputation.
Keeping it engaging
With being consistent, always comes the advice of being engaging. Make sure that whatever you post is valuable and eye-catching at the same-time. This way you will be on top of the mind of your followers. Also, engage with them through their likes and comments. Asking questions, putting up a poll, maybe other ways of engaging with your content.
Here are some of the the things that could work to make your content engaging:
● Use high definition images that are bright and match with your brand
● Tag the location of your business or wherever the picture was taken
● Use clear and enticing captions that will make people stop in their tracks.
● Use stuff that will get them to click on your link or share your post
● Hashtags are crucial to target specific audience
● Encourage comments
Find your focus/theme and style
Find a theme that fits with what your brand represents or what signature colors your brand has. This will let anybody who visits your profile know what this account is actually about. Create a style pattern that you want people to start recognizing you with. You should usually start with one type of posts and slowly mix and match with the others.
Live Stream and Videos
Live streams help build trust between you and your followers. The way it allows them to see you live, connect with you with your actual voice and for you to propagate your message personally, is something that could be very beneficial for your business. It helps you attract potential customers and also creates a sense of urgency that they might miss your talk, since instagram doesn’t save the live stream.
You can also make use of Instagram videos, IGTV and Reels feature to engage in some entertaining yet informing content about your brand. They have numerous options to choose from based on what kind of video you want to create.
Running ads
Just like Facebook, you can run ads on Instagram as well. Moreover you can connect both these accounts to target the same king of audience. You can choose from Brand awareness, reach, traffic or engagement campaign based on the type of ad you are running. Start with a low budget if it is a test ad and see how it performs. Don’t gamble away your money, since you never know how much your ad campaign will pay off.
Consider running a contest
Running contests or introducing giveaways in your feed from time to time is also a nice trick to gain more followers. Make sure to include rules that help in promoting your post. Although this might usually attract people in want of freebies, it is a great way of generating brand awareness.
Be active
Instagram’s algorithm makes it extremely community-based. So focus on building relationships with accounts with the same interests and products as you. Be active and be a part of the niche where you belong. Follow them, like their pictures, comment on their posts to invite them to check out your profile.
Hashtags are important
Instagram provides you with a maximum 30 hashtags to attach with your post. Make the best use of them. This will help give exposure to your account when people search for that particular hashtag. It also helps invite niche audience and users to check out your posts.
Branded Hashtags
If you want to up your hashtag game, create your own hashtag. A hashtag that solely represents your brand name. It helps build instant engagement with your audience. People usually engage with other accounts by using their hashtags on Instagram to get featured on their page. This way, you can easily attract more followers and let people know about your brand.
Feature other account
Search for Instagram accounts that are similar to what you are trying to sell to your audience. Now contact them and ask them for a permission to post their content on your account (to feature them on your page). Ask them to send you the original photo that will be of a higher quality. You can also look for people who have used your hashtag and feature them. This will increase engagement and help you build a community. You can even send them a direct message to notice you.
Partner with other accounts
One of the easiest ways yet a bit pricey to increase brand awareness is to partner with a similar niche community as yours. Since the two of you will be having the same interests, you can propose a deal where you promote each other’s posts. For this, you put up a post on your Instagram page and tag the other account, asking your followers to check them out. On the other hand, they too will recommend to do the same. This method is called SFS or S4S (meaning shoutout for shoutout).
Another way of partnering with other social media accounts on Instagram to generate brand awareness is through influencers. Since this requires money, make sure you have a good budget for this one. In influencer marketing, you employ one of these micro-influencers to promote your products. They have thousands of followers and work best to provide a strong community exposure for your brand. At the same time, it is recommended that you start small and see how it works out for your engagement rates.
Conclusion
Instagram is inarguably the best in defining what your company is all about on social media. Yu could never have a better presence among your followers other than this platform to keep them updated about what’s new. From posting about the newest product to sharing about events, you can easily build ties with your followers. However, what you do and how you do it, lies in your hand. You need to be a brilliant strategist and really good at fitting in with the social media vibe. Past that, all it takes is some patience and commitment. With time, you will also be popular. Just make sure that you follow the tricks given above!
Instagram has become one of the most widely used social media platforms, not just for sharing pictures, but also in the field of digital marketing. A number of brands stay connected to their followers through it. From posting updates, to engaging with users through live sessions, you can do it all. However worry not if you are new to this platform and are having a difficult time adjusting to it. We are here to guide through some key steps you should keep in mind, to gain followers and build up your brand identity on social media.
Why use Instagram?
Instagram is a great e-commerce tool if you want to lure customers through visual design and creativity. The existence of Instagram in the world of social media is based on aesthetically pleasing imagery. You can easily spread consumer awareness about your products by uploading photos, at the same time connecting with your followers and boosting you ROI
- While on Facebook only 32% of users engage with brands regularly, the percentage is more than double (68%) on Instagram.
- Instagram has experienced a whopping 115% organic marketing reach while on Facebook the numbers dropped by 63%
How does it benefit you?
Still wondering why do you need to create an apparently visually appealing instagram account? Look at what you could gain through it:
- A meticulously designed Instagram feed that is in line with your brand voice and guidelines helps build trust and will give you more followers.
- Your instagram account could be the source through which people start recognizing you; thus it helps build brand recognition.
- Instagram also plays a vital role in generating traffic for your company’s website by directing them to it through the infamous ‘link in bio’ feature.
Follow these steps before starting
Before you start posting posts on Instagram, you need to get more strategic. Remember, a post curated with keeping the following factors in mind will boost your viewers reach on Instagram;
- Determine your goals: Before you start an Instagram account, think about what you aim to achieve with it. Depending on your objectives, you will be able to curate content. Of course, no one likes a messed up instagram feed.
- Who is your target: Consider what kind of people do you want to target. What is the age group, or interests of your target audience.
- Find your niche: First, take a look at what you are trying to sell. Now, focus on your competitors. See what using tactics they are using and employ them to generate your own content plan.
- Always plan your content: Make a schedule for what posts you want to share and when. Being consistent and using the right hashtags should never fail to deliver you your desired results.
- Assess your efforts: Always track what output you get from the work you are putting in. Keep close tabs on the followers count, likes, comments, traffic and sales increase/decrease.
Be consistent
Being consistent is always the key to gaining success in digital media marketing. However don’t spam your followers feed with multiple posts in a day. Be regular and engaging at the same time. You can use various social media management tools that help you with scheduling your posts. However, you need to beware of some apps that steal your data or might harm your reputation.
Keeping it engaging
With being consistent, always comes the advice of being engaging. Make sure that whatever you post is valuable and eye-catching at the same-time. This way you will be on top of the mind of your followers. Also, engage with them through their likes and comments. Asking questions, putting up a poll, maybe other ways of engaging with your content.
Here are some of the the things that could work to make your content engaging:
- Use high definition images that are bright and match with your brand
- Tag the location of your business or wherever the picture was taken
- Use clear and enticing captions that will make people stop in their tracks.
- Use stuff that will get them to click on your link or share your post
- Hashtags are crucial to target specific audience
- Encourage comments
Find your focus/theme and style
Find a theme that fits with what your brand represents or what signature colors your brand has. This will let anybody who visits your profile know what this account is actually about. Create a style pattern that you want people to start recognizing you with. You should usually start with one type of posts and slowly mix and match with the others.
Live Stream and Videos
Live streams help build trust between you and your followers. The way it allows them to see you live, connect with you with your actual voice and for you to propagate your message personally, is something that could be very beneficial for your business. It helps you attract potential customers and also creates a sense of urgency that they might miss your talk, since instagram doesn’t save the live stream.
You can also make use of Instagram videos, IGTV and Reels feature to engage in some entertaining yet informing content about your brand. They have numerous options to choose from based on what kind of video you want to create.
Running ads
Just like Facebook, you can run ads on Instagram as well. Moreover you can connect both these accounts to target the same king of audience. You can choose from Brand awareness, reach, traffic or engagement campaign based on the type of ad you are running. Start with a low budget if it is a test ad and see how it performs. Don’t gamble away your money, since you never know how much your ad campaign will pay off.
Consider running a contest
Running contests or introducing giveaways in your feed from time to time is also a nice trick to gain more followers. Make sure to include rules that help in promoting your post. Although this might usually attract people in want of freebies, it is a great way of generating brand awareness.
Be active
Instagram’s algorithm makes it extremely community-based. So focus on building relationships with accounts with the same interests and products as you. Be active and be a part of the niche where you belong. Follow them, like their pictures, comment on their posts to invite them to check out your profile.
Hashtags are important
Instagram provides you with a maximum 30 hashtags to attach with your post. Make the best use of them. This will help give exposure to your account when people search for that particular hashtag. It also helps invite niche audience and users to check out your posts.
Branded Hashtags
If you want to up your hashtag game, create your own hashtag. A hashtag that solely represents your brand name. It helps build instant engagement with your audience. People usually engage with other accounts by using their hashtags on Instagram to get featured on their page. This way, you can easily attract more followers and let people know about your brand.
Feature other account
Search for Instagram accounts that are similar to what you are trying to sell to your audience. Now contact them and ask them for a permission to post their content on your account (to feature them on your page). Ask them to send you the original photo that will be of a higher quality. You can also look for people who have used your hashtag and feature them. This will increase engagement and help you build a community. You can even send them a direct message to notice you.
Partner with other accounts
One of the easiest ways yet a bit pricey to increase brand awareness is to partner with a similar niche community as yours. Since the two of you will be having the same interests, you can propose a deal where you promote each other’s posts. For this, you put up a post on your Instagram page and tag the other account, asking your followers to check them out. On the other hand, they too will recommend to do the same. This method is called SFS or S4S (meaning shoutout for shoutout).
Another way of partnering with other social media accounts on Instagram to generate brand awareness is through influencers. Since this requires money, make sure you have a good budget for this one. In influencer marketing, you employ one of these micro-influencers to promote your products. They have thousands of followers and work best to provide a strong community exposure for your brand. At the same time, it is recommended that you start small and see how it works out for your engagement rates.
Conclusion
Instagram is inarguably the best in defining what your company is all about on social media. Yu could never have a better presence among your followers other than this platform to keep them updated about what’s new. From posting about the newest product to sharing about events, you can easily build ties with your followers. However, what you do and how you do it, lies in your hand. You need to be a brilliant strategist and really good at fitting in with the social media vibe. Past that, all it takes is some patience and commitment. With time, you will also be popular. Just make sure that you follow the tricks given above!