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product launch

Planning a Product Launch party

Corporate events are one of the essential needs in the market in the prevailing times, as it helps to increase the engagement and gives a boost to your work, by engaging with a larger number of audience. Product launch events are one of the most recognized events for the events planners but eventually are critical to an initial. planning a product launch is for a special and specific purpose to achieve the exact goal of creating alertness, recognization, and publicity for a particular product/brand that has to launch.  As most importantly success easily be can be counted from the fate of the product.

Why is a product launch party important?

The event of launching the product will be directly responsible for the level of the instantaneous market that is generated. The product launches are generally the event which is organized at bigger levels as the keen target itself is to collect the larger audience.  The basic purpose is to give a boost to sales by building consumer awareness. This product launch event can also serve fruitful in distributing the product, gaining media coverage or to gain support from the existing influential firms.

Identifying the purpose can initially help in planning a product launch event. Within planning, there is also the other aspect that is to be considered. To avoid the buzz and tons of workloads to organize the event you can also look up to the event planners. Like our firm will initially help to reduce your investment of time and efforts and event can turn out good.

While the event planners like blissful plans organise events they tend to consider several things ranging from the wide list. Some of the key point to consider while planning the event includes the selection of venue, theme, the basic idea, marketing strategies and much more to make it a factor worth remembering which is the primary motive Afterall i.e. to hit upon the mind of the customers and make them remember the product. So here are some details of how you plan a product launch event-

Selecting a theme for a Product Launch Event


The first and foremost step is to select the theme. As the theme will help to avoid the odd corners and bind everything in a single thread. The décor, venue, and entertainment all depend upon the same. Also, the new product is exciting and unique; which should go in hand with them that should be fresh. So for selecting the theme one should keep the following thing into consideration-


Primary event goal

The theme of the product keenly depends on the event goal whether it is an exciting experience, or a gathering to educate or the room for discussion. Finding the motive or goal can help to achieve success and at the same time deliver the message to guests.

Make theme relevant according to the customers

While considering the theme you should keep in mind that the theme should not be more innovative then needed. Also, we need to keep in mind that the theme should not distract the audience and go out of the pattern.


Selecting a Venue for the Product Launch Party

Once you select the theme next most important is to choose the venue. The will serve as the physical place to incorporate the whole idea. The things to consider while choosing the venue is-


Can incorporate with the theme and brand

This is the primary step to consider that your theme, brand, and venue appears to be friendly. Also like if luxury and class are the basis of your product, then your event site should be urbane and elegant to reflect the product in its own way.

The styles/spaces which you can consider are-

  • Modern
  • Creative
  • Luxury
  • Historic
  • Outdoor

Other then this factor most importantly what you should consider is –

Keep the capacity in mind

While selecting the venue always keep in mind to look at the total gathering before selecting the venue. As your venue should be large enough to accommodate full gathering and avoided the mess at the same time the venue should not be extra big that it kills the fun by creating spaces and empty rooms.

Convenient Location for product launch

The best venue is the one which is easy to reach and locate. The venue centrally located is preferred as well as consider to be safe and ideal, then an isolated inconvenient venue which is difficult to locate and difficult to reach.


Highlighting its cutting-edge features of the product


while deciding the product launch event you should keep in mind the displaying product and creating a buzz around people. By the designing and decor of the venue keep in mind to engage with the guests for this you can –


Using social media

with the growth of social media, it becomes easy to advertise and excite your customers. So at the event side try and use innovative methods to make it successful where you can engage with people throughout the social media handles by posting about the launch events and product glimpse.


Focus on the product

The element of this corporate event is the product. It’s necessary to keep in mind the main attention on the product to be launched.



Use the décor and lighting to keep the focus on the product so it does not run out of site. Lighting is a tool which is effectively to draw attention over the product. So using creative, colourful lights should be used. So, primarily focus on setting the lights of different colour and pattern to give focus on the main product. This will help catch guests attention to the product.

Lighting can be used as the primary tool to make the product a centrepiece. you can use the light to give the effect of hallow and thereby highlight the whole product.


The décor is done in a way that it can catch guests attention and bring guests to ease. The décor of the venue helps to attract the eyes and hence should be done about product, light, theme and product. The things you can consider while the decoration parts are-

  • Podium
  • Furniture
  • Stage
  • Table décor
  • Product display décor


Music and entertainment


To keep the event lively one should consider the music as a must. Music and entertainment help the guest to keep alive and enjoy the event. This helps the customer/guests to stay engages with the product.  This will help in making a connection to people as they won’t get into the bore and will enjoy the product launch.

In general, you can keep fun programs for entertainment like the standup or any other to engage with the audience. At the same time, you can keep the music light to maintain the smoothness during the whole product launch events. But other then this you can always change the type of music as per the demands.

Budget to plan a product launch event

This is an important aspect as all the other thing depend up this, the above mention things should be done keeping in mind the suitable budget. You should keep in mind that venue décor lighting all depends on money. So, basically, plan everything according to the budget which one should set beforehand.


These are a few of the factor that one can consider while planning a product launch as these factors play an effective role in getting the guests interested. Other then you can also make arrangements od a photographer and a photo booth that can coordinate with the product launch events.







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